Vanessa has spent her career writing helpful things for people across the tech space. Outside of work, she enjoys training for triathlon, rotating through hobbies, and exploring new places both urban and natural. She has two fluffy cats, maintains a few succulents, and has far too many books on her TBR shelf.
As they’ve grown, HomeWizard has maintained their customer-focused philosophy: their product should be affordable and accessible for everyone. They’ve held the same principle for their website, gradually building localized sites for each of their key markets.
HomeWizard’s success over the years has been impressive, and they’re not done yet. With a rapidly growing team and user base, they’re able to manage their website and product in-house in the Netherlands.
“We used a broad growth approach to cast a wide net across Europe. We tested market-fit by rapidly launching, analyzing, and optimizing — then seeing what sticks. We needed our systems to be flexible enough to support that.”
- Entire business model is direct-to-consumer (D2C) ecommerce.
- Expanded to 28 countries in less than two years.
- Maintains 11 localized sites, including localized payment methods.
These flexible systems allowed the team to bring their English-language website to any new country and make that country’s most popular payment methods available through Mollie.
About
We recently sat down with Maurice van Wieringen from HomeWizard, alongside the team at Mollie, to learn more about how HomeWizard manages payments from 28 different countries (and counting).
We recently sat down with Maurice van Wieringen from HomeWizard, alongside the team at Mollie, to learn more about how HomeWizard manages payments from 28 different countries (and counting).
Founded in 2011, HomeWizard is a Dutch business that helps homes across Europe track and optimize their energy consumption. They initially set out to create everyday smart home products and appliances, but pivoted in 2021 to focus on accessible energy monitoring and a D2C business model.
Vanessa Petersen
While they’re continuing research and development, their focus remains the same: ensuring their products are accessible for as many households (and people) as possible.
“When it comes to payments, it’s pretty boring… which is great!” van Wieringen joked. Their payment pages look the same for every customer, and Mollie allows the HomeWizard team to easily select which payment methods are available for each location.
HomeWizard was able to grow quickly after their D2C pivot because of the ability to quickly launch in new markets, thanks in part to WooCommerce and Mollie.
“The combination of WooCommerce and Mollie works well for us because they’re easy to use. It’s not a hassle to launch in a new country.”
